/ˈsīdˌSHō/
noun
1. a small show or exhibition, usually as part of a circus or carnival I have never listened to anyone who criticized my taste in space travel, sideshows or gorillas...when this occurs, I pack up my dinosaurs and leave the room. - from Zen in the Art of Writing, by Ray Bradbury (1920 - 2012) 2. a spectacle which diverts attention from something more important Ideas aren't a sideshow that make our factory a little more valuable. Our factory is a sideshow that makes our ideas a little more valuable! - Seth Godin (1960 - )