glam·our /ˈɡlamər/
Noun
1. the attractive or exciting quality that makes certain people or things seem appealing or special
"A little while the rose, And after that the thorn; An hour of dewy morn, And then the glamour goes."
- Henry Van Dyke (1852 - 1933) 2. magic, illusion "There were those in this neighbourhood, long after the beginning of the present century, who believed that a slip of rowan tree carried on their person dispelled glamour, and rendered nugatory all the powers of sorcery and witchcraft." - Lindores Abbey and the Burgh of Newburgh (1876) by Alexander Laing (1808 - 1892)