Accentuate

ac·​cen·​tu·​ate /akˈsen(t)SHəˌwāt/

Verb

to emphasize, to highlight

"You’ve got to accentuate the positive, eliminate the negative, and latch on to the affirmative."

- Ac-Cent-Tchu-Ate the Positive (1944) by Johnny Mercer (1909-1976)