pro·mote /prəˈmōt/
Verb
1. to further, to encourage
“Let us by wise and constitutional measures promote intelligence among the people as the best means of preserving our liberties."
- James Monroe (1758 - 1831) 2. to advance to a higher position or rank “Hire and promote first on the basis of integrity; second, motivation; third, capacity; fourth, understanding; fifth, knowledge; and last and least, experience." - Dee Hock (1929 - 2022)